A vision statement tells those inside and outside your organization the end goal for its existence. In no more than two sentences, a vision statement delineates the specific long-term goal of your ministry or church by explaining where you are going or what you wish to accomplish. What it doesn’t do is explain how you’ll reach your vision. That’s the job of your mission statement.
Whether you use your vision statement to explain what you want your organization to become or what you want it to achieve, you’re visualizing an ideal future.
You need to put your vision statement on a pedestal so that your ministry staff or church members never lose sight of it. As a result, the decisions made by staff and church members are consistently aligned with the vision.
Your mission statement builds on your vision statement. We already noted that a vision statement is the leadership envisioning an ideal future. Alternately, a mission statement is management-oriented. Here you focus on the present and your strategies to reach your vision.
While the vision statement serves as the end, the mission acts as the means. Some mission statements are brief (as short as one sentence) and specific; others are long, general, and involved. An effective mission statement describes the main purpose of your ministry or church. It explains what you do, why you do it, and who your clients and constituencies are. Some also include ministry or church values and principles in the mission statement, but these are better suited within separate values/principles statements.